Heyday
'Heyday' is a conceptual inclusive monthly period subscription service tailored to an individual's own specific period symptoms. The idea is that the person using the service would upload a 'period profile' about their symptoms and the brand would collate a personalised period package for them based on the details uploaded. The target audience for the brief was Gen Z so I created fun and playful packaging designs as I think that younger people would find this more engaging in comparison to the usual health and beauty brands. The brand also offers a discreet packaging service for individuals that aren’t comfortable ordering period products online, so I have kept a lot of different customer preferences in mind.
